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“Inne-CESAREA”: A Spanish language campaign against unnecessary cesareans

6 Mar

Our thanks to Ana M. Parrilla-Rodríguez, MD, MPH, FABM, LCCE, professor of Maternal and Child Health, Graduate School of Public Health, Medical Sciences Campus, University of Puerto Rico for contributing this blog post.

Statistics show that Puerto Rico continues with one of the highest cesarean section rates in the world. During the last thirty years the percentage of cesarean deliveries on the island has increased drastically from 18.2% in 1980 to 46.3% in 2010. For the last five years we have annually tripled the World Health Organization (WHO) statement that there is no reason for any country to have a cesarean section rate over 15%. This is a significant public health problem which affects, among other things, the health of Puerto Rican mothers and their babies.

In the face of this reality, the inne-CESAREA campaign has been launched. It is an initiative of the Association of Students of Maternal and Child Health at the Graduate School of Public Health, University of Puerto Rico Medical Sciences Campus. It strives to promote the empowerment of Puerto Rican women through an educational campaign for the prevention of unnecessary cesarean sections. The multi-media educational campaign is appealing, up- to-date and approved by public health experts. It  promotes the humanization of childbirth and its benefits for the health of mothers and babies. It means to address a severe public health problem represented by the unacceptably high cesarean section rates and unnecessary interventions used during labor and birth on mothers and babies.

Campaign director Javier Morales-Nazario, student in the Maternal and Child Health Program, states, “We invite mothers, their partners and relatives to embrace a different experience, where childbirth is seen as a natural process which is beautiful and full of energy.”

“A new chapter has begun in the struggle for humanized childbirth in Puerto Rico. We hope to see changes in maternal and child health care. It is time for women to be the principal decision-makers in what really belongs to them-childbirth,” adds Morales-Nazario.

This public education project encourages women to make their own decisions for themselves and  their babies. Its motto reads: “Decide for yourself, be the protagonist, take control. It includes a theme song and Hip-Hop video, a web page, presence in the social networks Facebook and Twitter, as well as educational posters and fliers. It has been endorsed and supported by over twenty local and international organizations in an effort named “inne-CESAREA Alliance”. It has received support from many people in other Spanish-speaking countries and Amnesty International is working to unite its affiliates in Latin America to join the campaign. Work is being done to caption the video in Portuguese, French, English and sign language.

To view the campaign materials in Spanish visit www.inne-CESAREA.org.

To view the campaign materials in English (a Google translation) visit www.inne-CESAREA.org.


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